PARTICIPANT SHOP! AWARDS 2023
CK DEFY
Producteur : GIOVANARDI SPA
Créateur : Coty
Annonceur : Coty
Réseau de distribution : Parfumerie
Marchés ciblés : MONDE
Type de présentoir : Présentoir de comptoir
Durée d’utilisation : 5 à 12 semaines
Votre projet a-t-il été éco-conçu : OUI
The displays have been designed with sustainable materials, fully recyclable and recycled and with a particularattention to reducing the volumes for transportation, as all the elements have been packed “flat”. 100% aluminum bases, detachable 100% recycled PMMA cronwers, FSC cardboard visual, FSC cardboardpackaging and fl at delivery. The maximum sustainability for a multi-material display that can be easily separated for a responsible disposal.
PROJET
Defy EDP brings a defying twist on a new icon with even more power.
Leveraging Men’s market opportunity in Wood Warm Territory & Best Testing Signature to Win. The goal of this 360 launch was geared towards conveying a consistent, masculine & modern mix while also bringing a differentiated premium packaging.
