PROJET

The iconic contour fluted lines of the Coca-Cola bottle is one of the most famous shapes in the world. Renowned as a classic design and described by noted industrial designer, Raymond Loewy, as the“perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. The contour-shaped bottle will always be synonymous with Coca-Cola but the Company is, at the same time, constantly aiming to a continuous innovation. The new 2.0 LAMP has been designed to follow the inspirational outlines of this iconic shape.